Export - the strength of Warsaw and 39 communes

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Warsaw by night.
Warsaw by night.

250 small and medium-sized enterprises are to receive support for export activities. Warsaw and 39 neighbouring communes will allot PLN 30 million for the project Grow with Greater Warsaw. Entrepreneurs representing five leading industries will participate in training courses, international trade fairs, trade missions and study visits.

Under the project Grow with Greater Warsaw, the company PwC Polska prepared an analysis of export potential of the small and medium-sized enterprises of the Warsaw Functional Area (WOF) at the request of the City of Warsaw. The results were presented during a conference held in the Targowa Centre of Creativity. Representatives of the City of Warsaw, communes of the Warsaw Functional Area, the Ministry of Economic Development, the Ministry of Foreign Affairs, the Polish Agency for Enterprise Development (PARP), the Polish Information and Foreign Investment Agency, small and medium-sized enterprises, business-support institutions, and PwC Polska attended the event.

“At the moment, we know not only the quantities and destinations of goods exported by our entrepreneurs, but we, above all, have also learnt how to prepare a support package customised to their individual export needs. We know what to do to help entrepreneurs start or develop their export activities and build the brand of our region around the world,” said Michał Olszewski, Deputy Mayor of Warsaw.

According to the analysis prepared by PwC Polska, the value of the exports effected by local entrepreneurs was PLN 72.5 billion, which constitutes 71.7% of the value of the exports for the entire Mazowieckie Province (and 9.9% of the total exports value of Poland).

The three main categories of goods exported abroad from the Warsaw agglomeration in 2015 included domestic appliances (8.6%), cosmetics and household chemistry products (5.9%), and meat and preserved meat (4.8%). The top export destinations include Germany, the Czech Republic and the UK.

Five basic export sectors have been identified:
•    Innovative plastics,
•    Machines of the future (Industry 4.0),
•    Information-technology solutions (ICT) and electronics,
•    Modern fashion and design,
•    Sustainable food processing.

And actions supporting export in SME’s will be carried out within those sectors.
Entrepreneurs expect assistance in finding and selecting business partners on foreign markets and participating in B2B meetings. An opportunity to participate in a trade fair or a conference is perceived by enterprises as a chance to extend their knowledge, establish new business contacts and promote their goods and services. Other types of expected support include training courses on export activities, consulting on the preparation of export strategies and internationalisation-strategy financing.

The promotional activities for the SMEs from the Warsaw agglomeration (trade fairs, conferences, B2B and networking meetings, etc.) presented in the strategy include five support programmes, which cover the five export sectors identified in the diagnosis, will help fulfil those expectations. The foreign markets recommended in the diagnosis will become the actual targets of the promotional and economic activities of the Warsaw region’s enterprises planned for the years 2017-2022. A detailed export-support programme will be prepared through cooperation with PwC Polska and the comprehensive package will be unveiled in February 2017.

The actions entitled Grow with Greater Warsaw, implemented under the project The Economic Promotion of the Warsaw Functional Area (WOF Expo), are co-financed by the European Regional Development Fund under the Regional Operational Programme of the Mazowieckie Province for the years 2014-2020.